To make decisions that promote brand value, invariably requires the establishment of a dialogue between brands and consumers, in a complex, multicultural and ever-changing world.
At this context, Imam’s philosophy is defined by the dialogue that addresses simultaneously, the wishes of the public, the values of the brand, and especially, the ability to dialogue with past, present and future
“We believe that behind every brand, there should be a story.”
To understand what makes a brand unique to the point of projecting your next steps, and translate that essence for the public, this is the business of Imam: reveal the story behind each brand, establishing a lasting relationship with it’s environment.
Life is short, brands should be perennial.
Brands should tell stories. Nevertheless, whatever this stories are, they must reflect the essence of the brand.
With this in mind, Imam has created a unique business model, the handmade agency®, uniting the tailor-made creation with the multiplataform planning .
This model is designed to fit customers that operate in multiple points of communication in different moments of the public’s experience with the brand. Companies that aim more than a sthraightforward speech with different interlocutors, who aspire, first and foremost, for an exceptional creative approach.
Through a rigorous creative process, Imam elaborates prime ideas hand made exclusive stories, that respect the abding stages of the branding & design , but are structured for multi-platform application. Narrative with an unique essence, but with mass potential.
Our business model cares for the complete management of the brand, by using the most respected branding methodologies with executive management and online tracking of the assignments. It enables activating the prime ideas through a wide array of disciplines: design, advertising, digital, direct and media intelligence.
Brands are promises designed to and from the consumer, that generate a sustainable competitive advantage for companies.
Investing in brand means believing in the constructive dialogue between companies and consumers.
Therefore, for Imam, the best investment is the one that reinforces the qualitative link between companies and consumers, bringing people closer to their wishes, and in return, enabling brands to better understand people’s expectations.
This relationship, based on human values, is important because it can be measured according to the consumer perception. And the most important result that a brand can achieve is the one recognized by the public.
Imam agency operates in accordance to the most respected brand management methodologies. Provides results measurement of the investment in brand through metrics defined by the customer. Prioritizes the communication effort as directly linked to goals of creating brand value.
Imam agency is signatory of the UN Global Compact, a voluntary initiative, signed by various institutions around the world that aims to provide guidelines for the promotion of sustainable growth and citizenship through innovative and committed corporate leadership.
Among the fundamental values of this initiative are the recognition of the human rights, the abolition of discrimination in the workplace, the environmental responsibility and the fight against corruption.